-
Last night the America's and Federal Brocade Partner of the Year Award Winners were announced at a ceremony in New Orleans, during the America's and Federal Partner Summit. The awards recognize the highest levels of performance and ongoing commitment, professionalism, and passion shown by Brocade...
-
Brocade Subscription Plus Allows Channel Partners to Offer Their Customers Cloud-Like Financial Flexibility and Management; Opens Opportunity to Secure Much Larger Deals With almost 70 percent of organizations selecting vendors based on the availability of leasing/financing solutions offered 1 , Brocade...
-
The announcemen t that Brocade HyperEdge Architecture, a cornerstone in delivering our Effortless Network vision, is now available has already generated a great deal of positive feedback from media and customers alike. By automating and simplifying the campus network, and creating a holistic wired and...
Posted to
Brocade Blog
by
Dawn Morris
on
04-10-2013
Filed under:
Filed under: the_channel, alliance_partner_network, channel, apn, brocade, effortless_network, campus, campus_lan, wireless, mobile, icx, hyperedge, mobility, wlan, campus_network
-
When Brocade unveiled our Effortless Network vision for campus networking we understood the huge impact in terms of resource, inability to innovate, increased cost, and downtime, complexity was causing to our customers. And together, with our innovative Brocade campus solutions and our partners’...
Posted to
Brocade Blog
by
Dawn Morris
on
03-05-2013
Filed under:
Filed under: the_channel, alliance_partner_network, channel, apn, brocade, video, effortless_network, campus, wireless, cloud_services, byod, mobile, icx, campus_network
-
Over the past few months I have been blogging on the topic fostering customer centricity within your channel. These initial blogs focused on utilizing market intelligence to formulate your sales strategies around customer centricity and more recently on how to incent your channel to become more customer...
-
Get the inside track on Brocade networking solutions and how unique features will give you the edge in competitive pitches, or make your proposal stand out for the right reasons. Brocade is hosting a number of webinars for EMEA based partners over the next few months. Attendance is free, so register...
-
Companies we support and their channels continue to strive to achieve deeper engagement with the “business” side of their customer base. As they do, the rub seems to deepen in terms of partner engagement. Many channels have been conditioned to give away key services, like design and engineering...
-
Before the holiday break, I provided my ‘Five Golden Rules’ for generating a customer centric go-to-market approach through your channel. Following my first blog on “Fostering Customer Centricity Within the Channel”, you should have a solid foundation for fostering customer centricity...
-
The high tech industry has a plethora of best practices. There are best practices on how to manage your supply chain, procure product, market and sell your products and just about every process we have. Along with that, there are countless consultants who base their entire business on benchmarking and...
-
New Year, new blog! Brocade is happy is announce that we have launched a new blog, dedicated to Campus Networking . The campus is under huge pressure in the face of all of those key trends we are so familiar with; cloud, virtualization, mobility, BYOD... And as with the data center Brocade believes that...
Posted to
Brocade Blog
by
Dawn Morris
on
01-11-2013
Filed under:
Filed under: the_channel, channel, brocade, effortless_network, campus, wireless, cloud_services, cloud, byod, mobile, icx, campus_networking, hyperedge
-
Forrester’s latest forecast estimates that $2,088 billion (USD) will be spent on IT next year. About 65% of that goes through the channel – $1,357B. And about $63B will be spent on channel marketing. 63. Billion. Dollars. On channel marketing. The lion’s share of that is spent on partner...
Posted to
hawkeye Channel Blog
by
Tracy Delphia
on
12-06-2012
Filed under:
Filed under: hawkeye, channel, channel strategy, channel community, channelnel program, incentives, channel ROI, channel blog, tracy delphia, channel partners, channel analytics, channel engagement, vendor education
-
Last month we discussed the relevance of customer centricity within the channel within the context of how to approach and capture market transitions. I outlined key considerations, such as the unique needs of your customers as well as different stakeholders within each customer and the different levels...
-
What do we want to achieve in 2013? Ultimately we want to create and foster relationships that will generate more sales - meaningful, incremental sales. Looking at the community interaction over the last few months, a few questions or themes have come out of these discussions. What are the various types...
Posted to
Channel Focus Community Blog
by
Estelle Johannes
on
11-29-2012
Filed under:
Filed under: channel, content, channel event, channel community, Channel Strategy, channel engagement, channel blog, channel partners, vendor education, incentives, channel ROI, IBM, richard potts
-
We are delighted to share the results report from the recent survey conducted by Brocade into the channel, which many of you kindly participated in. The Brocade Channel 2020: Global Survey report provides a view of channel organizations current challenges, areas of investment, and also where the channel...
Posted to
Brocade Blog
by
Dawn Morris
on
11-28-2012
Filed under:
Filed under: the_channel, alliance_partner_network, channel, apn, brocade, effortless_network, campus, wireless, future, data_center, report, economy, ethernet_fabric, 2020, cloud_services, survey, channel focus, channel_2020, 2012, brocade_network_subscription, cloud, byod, mobile, virtualization
-
One principle of effective direct marketing is to have a deep understanding of your audience so you can ensure each message is relevant. So why then do many channel marketers still treat their entire partner base as one large group when it comes to promoting partner marketing activities – only...