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Whether you’re designing and deploying a new channel program—or strengthening an existing one—hawkeye can help give you a competitive edge with an integrated, end-to-end solution. When you choose hawkeye, you choose channel solutions supported by SAS-certified channel experts with years of experience in designing and implementing best-in-class solutions to the world’s leading technology companies around the globe, including Cisco, HP, Microsoft, Siemens and more.

Strategy. Tackle your toughest channel challenges with strategies that maximize channel sales and profitability.

Programs. Maximize your channel investments with turnkey and custom tools that fit your unique needs—today and tomorrow—powered by hawkeye’s proven channelconduit platform.

Collaboration. Tap into the power of collaboration through the most comprehensive, partner-centric, multi-vendor online community. Connect, collaborate and sell more.

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Tina Lauzon, VPMarketing

tlauzon@hawkeyeww.com or +1 (425) 656-5813

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Working Magic in the Channel

The first day of Channel Focus North America with Channel Focus Latin America has concluded and it was a very full day of insightful presentations and workshops. Baptie &Company arranged some surprise entertainment during dinner this evening: a table...

Published 05-03-2012 6:13 PM by Tracy Delphia

Filed under: cloud, marketing, channel community, channel data, channel Marketing, partner, cloud services
Treat Your Company-level Incentives like a Loyalty Rewards Program

You’ve probably got a wallet full of rewards cards tracking points for your favorite coffee, clothing, book purchases and more. The concept of offering rewards in exchange for business isn’t new. But most manufacturers have failed to make...

Published 04-18-2012 3:27 PM by Vaughn Aust

Filed under: collaboration, b2b, channel_programs, hawkeye, channel, channel partners, partner strategy, channel strategy, partner enablement, incentives programs, partner reward, partner loyalty
Cloud Computing Channel Engagement – Is Your Paradigm Ready?

Tracy Delphia, Ph.D. Cloud computing adoption is continuing to see phenomenal growth. But the conversation has shifted gears in 2012 as businesses and their assessment of cloud computing reach a tipping point. The need for cloud computing is evident –...

Published 03-23-2012 6:16 PM by Tracy Delphia

Filed under: rewards, cloud, program, channel analytic, hawkeye, channel revenue, partner strategy, channel strategy, Commoditization, cloud trends, Cloud computing, partner enablement
We’ve experienced ‘consumerization of IT’ and ‘consumerization of the Enterprise’ but what about consumerization of the channel?

One thing we all have in common – we’re consumers. And as consumers we behave similarly and share many characteristics. We research online before buying things - like visiting Trip Advisor to check out what others are saying before we book...

Published 02-29-2012 5:51 PM by Ian Hutchieson

Filed under: b2b, channel, consumerization, mdf, co-marketing, partner program
Channel Landscape for 2012

The calendars have been turned to 2012 and with the holidays behind us, it’s time to roll up our sleeves for a new year. I’m sure we are all looking forward to a prosperous year. Turning the calendar also means it is time for the annual round...

Published 01-09-2012 7:56 PM by Tracy Delphia

Filed under: cloud, channel analytic, hawkeye, channel, channel partners, analytics, social
The integration of CRM/PRM solutions doesn’t end with implementation

Blogging on behalf of Ian Hutchieson, Channel Development Director, EMEA Last week I participated in a webinar with Dave Hafermann where we talked about CRM/PRM integration. Dave and I have worked together on several CRM/PRM projects – I focus on...

Published 09-13-2011 5:34 PM by Vaughn Aust

Filed under: design, channel vision, sustain, implement, PRM, CRM, metrics, data-analytics
Help yourself, help your partners: Improving your MDF & co-op performance

Blogging on behalf of Deb Broderson, VP of Marketing at hawkeye Channel Practice. The questions that are among the most consistently asked of the channel professionals at hawkeye are often tied to MDF and co-op fund utilization. From a foundational level...

Published 08-16-2011 6:52 PM by Vaughn Aust

Filed under: Mdf/Co-op, b2b, partners, program, under-utilization
Make it Smart at Channel Focus North America 2011

Blogging on behalf of Andy Wright, CEO of hawkeye Channel Practice . Next month I will be heading to San Diego, CA for Baptie & Company's 14 th annual Channel Focus North America conference, May 3-4. This event brings together industry leaders...

Published 04-19-2011 9:46 PM by Vaughn Aust

Filed under: channel_partner, rewards, Mdf/Co-op, best_practices, LinkedIn, Channel_analytics, Channel_Focus_North_America, CFNA11, channel_programs, CSG_channels
Email Design Tips for Optimum Success

Blogging on behalf of Becky Anderson, Web Designer at hawkeye Channel Practice . People are visual creatures, and while we'd prefer to look at eye-catching graphics instead of plain text emails, image-heavy emails are not the best way to capture the...

Published 04-05-2011 7:40 PM by Vaughn Aust

Filed under: marketing, email, b2b, design
Social Media and the Channel

Blogging on behalf of John Walker, Global Business Development Manager at hawkeye. Not a day goes by without the topic "Social Media" finding its way into my conversations. I am frequently haunted by these words from clients, prospects, friends...

Published 03-08-2011 7:39 PM by Vaughn Aust

Filed under: collaboration, brand_awareness, channel_marketing, social_media
The intersection between Rewards and MDF Programs

Blogging on behalf of Deb Broderson, VP, Product Accounts at hawkeye Rewards Programs and MDF/Co-op Programs serve different purposes, but the more I speak with clients and present solutions to real-life issues, the more I think that these programs have...

Published 02-22-2011 5:42 PM by Vaughn Aust

Filed under: channel_partner, rewards, vendor, Mdf/Co-op
The secret sauce that makes promotions great

Blogging on behalf of David Stearns, Group Account Director at hawkeye. We know that sales promotions work, otherwise companies from Shanghai to Chicago would not spend billions of dollars every year offering incentives to their partners. Then why do...

Published 02-01-2011 6:38 PM by Vaughn Aust

Filed under: rewards, promotions
Measuring ROI in MDF Programs

Blogging on behalf of Vaughn Aust, VP, Product Development at hawkeye The topic of measuring ROI on channel MDF/Co-op programs is one that surfaces in almost every conversation with channel clients. Inevitably, when I discuss this subject with other solution...

Published 01-18-2011 6:16 PM by Vaughn Aust

Filed under: ROI, Mdf/Co-op
The channel and the cloud: Conflict or collaboration?

Blogging on behalf of William Gilsing, Senior Channel Strategiest at hawkeye There is no doubt that the Cloud and Cloud services represent a paradigm shift for technology providers, business customers, and consumers during the next few years. To quote...

Published 01-04-2011 4:43 PM by Vaughn Aust

Filed under: channel_partner, could_services, MSPs, rewards, VARs, vendor, SMBs, cloud

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Working Magic in the Channel

Treat Your Company-level Incentives like a Loyalty Rewards Program

Cloud Computing Channel Engagement – Is Your Paradigm Ready?

We’ve experienced ‘consumerization of IT’ and ‘consumerization of the Enterprise’ but what about consumerization of the channel?

Channel Landscape for 2012

The integration of CRM/PRM solutions doesn’t end with implementation

Help yourself, help your partners: Improving your MDF & co-op performance

Make it Smart at Channel Focus North America 2011

Email Design Tips for Optimum Success

Social Media and the Channel

The intersection between Rewards and MDF Programs

The secret sauce that makes promotions great

Measuring ROI in MDF Programs

The channel and the cloud: Conflict or collaboration?