You are here: Channel Focus Community Home

Brainshark's Blog

Brainshark's Blog

Home
Contact

Jon Whitlock

Jon is responsible for strategy, product marketing and business development of Brainshark’s channel solution, an online video content delivery platform that enables customers to enable their channels with effective communications, training, and sales and marketing. Jon has nearly 20 years in technology, channels, marketing and sales with managed services providers, VARs and national IT services companies.

Twitter Feed

Tweet with me @jon_whitlock

Syndication

Archives

Sort by: Most Recent | Most Viewed | Most Commented

5 Videos from Channel Focus North America and Latin America

Last week, I attended the Channel Focus North America and Latin America Conference in San Diego, CA and enjoyed engaging in a number of conversations and sessions with other channel executives. Lots of great topics were discussed, including these few...

Published 05-03-2012 11:13 PM by Jon Whitlock

Filed under: video, Brainshark, Sophos, autodesk, citrix, channel focus, microsoft, CA Technologies
Is Your Content Designed for Lead Engagement?

In a recent webinar , sales thought leader Brian Carroll took an in-depth look at the topic of lead nurturing. Communicating consistently with potential buyers has become a critical part of the lead qualification process . But of course, not just any...

Published 03-23-2012 4:04 PM by Jon Whitlock

Filed under: Brainshark, Social Media, marketing, marketing communications, Content Marketing, lead generation
What's Driving Tablet Adoption?

Recently, our CEO hosted a roundtable series and had the pleasure of meeting with over 70 executives from a cross section of industries (see the chart). These executives shared their experiences, plans, challenges, and advantages gained by using tablets...

Published 02-14-2012 1:23 AM by Jon Whitlock

Filed under: Brainshark, Mobile, marketing, sales, tablet, iPad
Aberdeen Survey - PRM and Channel Sales Enablement

Survey conducted by Aberdeen I thought this survey would be of interest to community members. The survey is open through the end of January 2012 and takes about 15 minutes to complete. And you'll receive a free copy of Aberdeen's full completed...

Published 12-20-2011 8:36 PM by Jon Whitlock

Filed under: partner program, Brainshark, partner enablement, Channel Enablement, aberdeen, PRM, survey
7 Ways Video Improves Channel Partner Training

Claire Schooley's July 2011 Forrester report "Informal Learning Garners Acceptance As A Legitimate Learning Approach" states that traditional training methods are not meeting the needs of our extended workforce, including our partners. She...

Published 12-15-2011 6:50 PM by Jon Whitlock

Filed under: video, Brainshark, EMC, partner enablement, Channel Enablement, Onboarding and Training, informal training, partner training
Five Ways to Jumpstart Your 2012 Partner Programs - Webinar Replay

Last week, Kirsten Michelon from Xerox and I joined Estelle from Baptie & Company to deliver a webinar on Five Ways to Jumpstart Your Partner Programs for 2012 to its channel community. We opened up with some stats from Forrester Research on the challenges...

Published 10-07-2011 8:41 PM by Jon Whitlock

Filed under: video, Brainshark, Channel Communications, sales enablement, partner enablement, Channel Enablement, Onboarding and Training
Channel Partner Sales Are Becoming Mobile

Jeff Ernst, in The New Rules of Sales Enablement , cites research showing that 30% of reps turn over each year, it takes an average of seven months to ramp up a new sales person and the average salesperson forgets more than 80% of what they learn in sales...

Published 09-12-2011 7:46 PM by Jon Whitlock

Filed under: video, Brainshark, Mobile, sales enablement, channels, partner enablement
Three Channel Communication Strategies that Grab Attention and Drive Revenue

Last month, Brainshark joined Baptie & Company to deliver a webinar for the channel focus community. We opened up with some video and mobile trends which relate closely to common channel communication challenges. We then jumped into some strategies...

Published 07-18-2011 4:30 PM by Jon Whitlock

Filed under: video, VAR, channel, partner program, Brainshark, Channel Communications, Mobile
Top Five Challenges Technology Sales Teams are facing in 2011

CSO Insights' 17 th annual Sales Performance Optimization Study for 2011 found that 95% of technology firms raised revenue goals for 2011, but only 5.5% believed they would "easily" meet or exceed those goals; the lowest confidence level...

Published 04-28-2011 2:01 PM by Jon Whitlock

Filed under: Brainshark, channel sales, quotas
Tablets Take Over CES 2011, Content Crisis Declared!

Even before CES or the analyst reports coming out, the cat was out of the bag. A new device had come into its own and was fast approaching a tipping point. It had some false starts since it debuted in 2002, complete with its earlier pen appendage. There...

Published 01-19-2011 7:30 PM by Jon Whitlock

Filed under: video, Brainshark, Channel Communications, Multimedia, Mobile
Three Important Trends in Channel Communications

The channel is always awash in new products and technologies for communicating with and enabling channel partners. How to gauge what's here to stay and warrants attention? It helps to understand the trends early and position yourself to take full...

Published 12-16-2010 3:02 PM by Jon Whitlock

Filed under: video, Brainshark, Channel Communications, VARs, resellers, Channel Marketing, Content Syndication
Top Four Reasons Why Resellers Blow Off Vendor Content

It’s a painful fact of channel marketing life that resellers will fail to use the vast majority of content created for them. Vendors waste significant amounts of time, effort and money generating collateral that customers never see, or developing...

Published 10-22-2010 2:53 PM by Jon Whitlock

Filed under: video, VAR, Brainshark, Channel Marketing, Content Syndication, Reseller, Sophos, Multimedia
Creating Content that Works for Your Channel

According to a leading network manufacturer I spoke with recently, less than 10% of their channel marketing materials are ever used. With all the dollars being applied to helping resellers sell your products and in the face of shrinking budgets and maxxed...

Published 09-22-2010 1:16 PM by Jon Whitlock

Filed under: video, VAR, Brainshark, Channel Communications, Channel Marketing, Content Syndication, Reseller, Sophos, Multimedia
Empower Channel Partners to Market for You

Conventional wisdom says that your channel partners largely can't (or won't) effectively market for you. I disagree. Many partners want to grow their customer bases. They want to prospect and generate leads. And they'll leverage your offerings...

Published 09-01-2010 7:12 PM by Jon Whitlock

Filed under: video, Brainshark, VARs, resellers, Channel Marketing, Social Media, Content Syndication
Top Four Considerations for Communicating with your Channel

So how do you reach your channel audience? During Brainshark's recent Channel Communications Exchange entitled "Communication Secrets of Channel Leaders", I was joined by three channel thought leaders - Pete Koliopolous from EMC, Sharon...

Published 08-11-2010 4:29 PM by Jon Whitlock

Filed under: video, Brainshark, Gilwell Group, Channel Communications, VARs, resellers, EMC, SAP

1 2 Next >

The Channel Focus Community is proudly sponsored by

Brainshark's Blog

Jon Whitlock

Twitter Feed

Syndication

Recent Posts

Tags

Archives

5 Videos from Channel Focus North America and Latin America

Is Your Content Designed for Lead Engagement?

What's Driving Tablet Adoption?

Aberdeen Survey - PRM and Channel Sales Enablement

7 Ways Video Improves Channel Partner Training

Five Ways to Jumpstart Your 2012 Partner Programs - Webinar Replay

Channel Partner Sales Are Becoming Mobile

Three Channel Communication Strategies that Grab Attention and Drive Revenue

Top Five Challenges Technology Sales Teams are facing in 2011

Tablets Take Over CES 2011, Content Crisis Declared!

Three Important Trends in Channel Communications

Top Four Reasons Why Resellers Blow Off Vendor Content

Creating Content that Works for Your Channel

Empower Channel Partners to Market for You

Top Four Considerations for Communicating with your Channel