Tony White; Managing Director - Birch Worldwide
An innovative and highly effective channel strategist, Tony is the Group Managing Director and Founder of Birch Worldwide. He has extensive technical and general management experience, gained in many international business environments. Tony offers a proven track record of formulating and implementing effective channel business growth and operational strategies at global, corporate and departmental levels. He presents a results-orientated approach to project planning and implementation, optimizing performance and channel satisfaction.
Tony brings over 20 years of experience, perspective and insight to clients helping them create and implement innovative and results-oriented channel strategies. From creating accreditation, co-op and market development funds (MDF) programs to rebate, sell-out reporting, and special pricing programs, Tony has worked with over 50 clients in his career in technology channels.
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